The BEST 20 Email Marketing Platforms You’ll Love

Popular Email Marketing Platforms for Small Businesses

Table of Contents:

20 Popular Email Marketing Platforms for Small Businesses: Features, Pricing, and Best Uses

Choosing the right email marketing platform is essential for any business looking to maximize email engagement and drive conversions. With so many platforms available, each offering unique features and pricing models, finding the best fit can be challenging. In this guide, we’ll explore 20 popular email marketing platforms, breaking down their features, pricing, and ideal uses, so you can select the best option for your business.

1. Mailchimp

Best for: Beginners
Features: Automation, segmentation, analytics, integration with platforms like Shopify, Wix, and WordPress
Pricing: Free for up to 2,000 contacts; paid plans start at $9.99/month

2. Constant Contact

Best for: Customer support and social integration
Features: Email templates, segmentation, social media integration
Pricing: Starts at $20/month for up to 500 contacts

3. ConvertKit

Best for: Creators
Features: Customizable opt-in forms, automation, audience segmentation
Pricing: Starts at $29/month for up to 1,000 subscribers

4. GetResponse

Best for: Webinars and landing pages
Features: Automation, landing page creation, webinars
Pricing: Starts at $15/month for up to 1,000 subscribers

5. AWeber

Best for: Ease of use and templates
Features: Email templates, automation, analytics
Pricing: Starts at $19/month for up to 500 contacts

6. Campaign Monitor

Best for: Drag-and-drop email builder
Features: Customizable email design, automation, personalized customer journeys
Pricing: Starts at $9/month for up to 500 subscribers

7. Drip

Best for: E-commerce businesses
Features: Segmentation, drag-and-drop builder, personalized product recommendations
Pricing: Starts at $19/month for up to 500 subscribers

8. Brevo (formerly Sendinblue)

Best for: Multi-channel marketing
Features: Email marketing, SMS marketing, WhatsApp campaigns, sales platform
Pricing: Free for up to 300 emails/day; paid plans start at $25/month

9. ActiveCampaign

Best for: Advanced automation
Features: Email marketing, CRM, sales automation
Pricing: Starts at $9/month for up to 500 contacts

10. HubSpot

Best for: All-in-one marketing solution
Features: CRM, email marketing, robust analytics
Pricing: Free for up to 2,000 contacts; paid plans start at $50/month

11. Keap (formerly Infusionsoft)

Best for: Small to medium-sized businesses
Features: Email marketing, CRM, automation
Pricing: Starts at $79/month for up to 500 contacts

12. MailerLite

Best for: Affordability
Features: Automation, personalization tools, email design
Pricing: Free for up to 1,000 subscribers; paid plans start at $10/month

13. Moosend

Best for: AI-powered features
Features: Automation, personalization with AI, analytics
Pricing: Free for up to 1,000 subscribers; paid plans start at $8/month

14. SendGrid

Best for: Delivery optimization
Features: Email delivery optimization, analytics, API integration
Pricing: Starts at $14.95/month for up to 50,000 emails

15. Mailjet

Best for: Transactional emails
Features: Order confirmations, shipping reminders, automation
Pricing: Free for up to 6,000 emails/month; paid plans start at $9.65/month

16. ActiveTrail

Best for: Email and SMS marketing
Features: Email marketing, SMS marketing
Pricing: Starts at $7.50/month for up to 500 contacts

17. Benchmark Email

Best for: Automation and analytics
Features: Automation, segmentation, analytics
Pricing: Free for up to 500 contacts; paid plans start at $13.99/month

18. Emma

Best for: Advanced audience segmentation
Features: Audience segmentation, automation, analytics
Pricing: Starts at $89/month for up to 1,000 contacts

19. Omnisend

Best for: E-commerce businesses with SMS integration
Features: Email and SMS marketing, automation
Pricing: Free for up to 500 subscribers; paid plans start at $6/month

20. Zoho Campaigns

Best for: Budget-friendly option
Features: Drag-and-drop builder, automation, analytics
Pricing: Starts at $3/month for up to 500 subscribers

Choosing the Right Email Marketing Platform for Your Business

These email marketing platforms offer various features, pricing, and capabilities suited to different business needs. Whether you’re just starting with a small list or have thousands of subscribers, there’s a platform to fit your requirements. For new entrepreneurs, options like Mailchimp and Zoho Campaigns offer budget-friendly and user-friendly solutions. For businesses ready to scale, platforms like HubSpot and ActiveCampaign provide comprehensive tools to manage larger subscriber bases and more advanced automation.

Each of these tools has unique strengths, so be sure to explore those that align with your marketing goals and budget. For in-depth comparisons, check out each provider’s website, where you can find full lists of features and updated pricing.

Email Marketing Comparison Chart

Conclusion: Email Marketing Platforms

Email marketing remains one of the most effective ways to reach customers, build relationships, and drive sales. Choosing the right email platform will make your marketing efforts more impactful, efficient, and engaging. Start by evaluating your needs, and pick a platform that aligns with your goals.

FAQs

1. Which email marketing platform is best for beginners?
Mailchimp and Zoho Campaigns are both user-friendly and offer free plans, making them ideal for beginners.

2. What is the best email marketing platform for e-commerce?
Drip and Omnisend are specifically designed for e-commerce and offer features like product recommendations and SMS marketing.

3. Are there free options for email marketing?
Yes, several platforms like Mailchimp, Moosend, and Benchmark Email offer free plans with limited contacts or email sends.

4. What does automation mean in email marketing?
Automation refers to scheduling and triggering emails based on customer actions, saving time and improving relevance.

5. How important is segmentation?
Segmentation allows you to send targeted content to specific groups within your audience, increasing engagement and conversion rates.

Watch the full video below.

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Key Timestamps in this video:

00:00 – Introduction
Discussing 20 popular email marketing platforms suitable for small businesses and beginners.

00:40 – Mailchimp
A user-friendly platform with automation and analytics, free for up to 2,000 contacts.

02:09 – Constant Contact
Known for strong customer support and starting at $20/month for 500 contacts.

03:28 – ConvertKit
Focused on creators with automation and segmentation, starting at $29/month for 1,000 contacts.

04:50 – GetResponse
Offers landing pages and webinars, starting at $15/month for 1,000 subscribers.

05:36 – AWeber
Praised for its customer support and email templates, starting at $19/month for 500 contacts.

06:33 – Campaign Monitor
Features a drag-and-drop builder and customer journey tracking, starting at $9/month.

07:19 – Drip
Ideal for e-commerce businesses with personalized recommendations, starting at $19/month.

08:45 – Brevo (formerly Sendinblue)
An all-in-one platform offering free plans for up to 300 emails/day and paid plans at $25/month.

10:25 – ActiveCampaign
Advanced automation with CRM and sales tools, starting at $9/month for 500 contacts.

11:40 – HubSpot
Known for its extensive features, free for up to 2,000 contacts with paid plans starting at $50/month.

13:00 – Other Platforms Preview
Introducing part two of the series, featuring less beginner-friendly but cost-effective options.

14:33 – Closing Remarks

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